The research development team from SlotsUp analysed hashtag data to determine which of the UK’s most popular tourist attractions are the most Insta-worthy. The study analysed popular hashtags on Instagram of the top 80 most visited tourist attractions in the UK and revealed the Tate Modern in London to be the most ‘Instagrammable’ location, with over 1 million posts.
The Natural History Museum located in London landed in third place, with 674,294 posts, followed closely by the Tower of London with 602,666 posts.
Top 10 most Instagrammable tourist attractions in the UK
- Tate Modern – London – 1,094,047 posts
- Stonehenge – Wiltshire – 786,316 posts
- NHM (South Kensington) – London – 674,294 posts
- Tower of London – London – 602,666 posts
- Edinburgh Castle – Edinburgh – 586,892 posts
- British Museum – London – 586,287 posts
- Kensington Palace – London – 402,921 posts
- Royal Albert Hall – London – 333,873 posts
- Chester Zoo – Chester – 326,866 posts
- Giants Causeway – Northern Ireland – 302,942 posts
Methodology: Taking a seed list of the most visited tourist attractions in the UK, we’ve gathered hashtag data from Instagram to determine the most-posted attractions in and around the UK.
1. Tate Modern, London
Tate Modern is a modern art gallery located in London. In 2016, the Tate Modern expanded by 60% to incorporate more gallery space, and visitors numbers increased by almost 25%, making it one of the UK’s most visited tourist attractions. The modern and contemporary art gallery has now been revealed as the UK’s most Instagrammed tourist attraction, with a staggering 1,094,047 posts.
The Tate Modern features a collection of artistic impressions, including painting, paper, sculpture, films, performances installations and is home to many famous pieces by artists such as Picasso, Matisse, Dali and Warhol.
2. Stonehenge, Wiltshire
One of the most famous prehistoric monuments in Britain, Stonehenge is among the most Instagrammed tourist attractions in the UK, with 786,316 posts on the platform. The World Heritage site was erected in the late Neolithic period around 2500 BC, and the mystery of how and why the stones came to be placed in their unique positions remains a mystery to historians to this day.
3. Natural History Museum, London
Established over 130 years ago, London’s Natural History Museum is one of the UK’s most Instagrammable tourist attractions, with 674,294 hashtags. The museum was founded in the 1850s by biologist Richard Owen, and now features hundreds of exciting and interactive exhibits for visitors to enjoy.
Fantastic Beasts: The Wonder of Nature is currently being featured at the Natural History Museum, where families can discover where the real world and the Wizarding World intertwine and explore the myths, legends and magical creatures.
4. Tower of London, London
Steeped in mystery, violence and death, the Tower of London dates back almost 1,000 years and attracts more than 6 million visitors each year. The tower is most notable for the Crown Jewel collection, which showcases an incredible 23,578 glittering gemstones, alongside the infamous Tower Ravens.
Visitors can take a guided tour from the famous Beefeaters, see the Ceremony of the keys – which takes place daily – and learn all about the Tower’s history and unusual ex-inhabitants.
5. Edinburgh Castle, Edinburgh
Edinburgh Castle is a world-famous tourist attraction located in Scotland, and part of the Old and New Towns of Edinburgh’s World Heritage Site. Perched on an extinct volcano at the top of Edinburgh’s Royal Mile, the castle plays a significant role in the city’s skyline.
With over 500,000 posts on Instagram, Edinburgh Castle is now one of the most Instagrammed attractions in the UK. Tourists often catch a snapshot of the twinkling views of the capital at night, the red and pink skies as the sun sets below and the stunning dusky views throughout the day.
6. British Museum, London
Founded in 1753, with more than 13 million artefacts that span over two million years of human history, the British Museum is one of the most popular tourist attractions in the UK. More than 5 million visitors head to the museum each year to see the most notable ancient artefacts – the Elgin Marbles from the Parthenon in Athens, and the famous Rosetta Stone.
In addition to the extensive artefact collection, the museum has special exhibitions, displays and events available for visitors to enjoy. You can book a private tour to gain more insight into the history of each exhibition, or join a workshop or lecture.
7. Kensington Palace, London
Kensington Palace in London is a working Royal residence and was the birthplace and childhood home of Queen Victoria. It has since hosted a wealth of royals, including Prince Charles and Princess Diana, with their children, Prince William and Prince Harry. Currently, the palace is the official London residence of Prince William and Kate Middleton, the Duke and Duchess live in the 20-room Apartment, formerly the residence of Princess Margaret.
There are multiple areas of Kensington Palace that are open to the public. Visitors can take a stroll through the King’s State Apartments, the Queen’s State Apartments and the Gardens. Guests can also visit the exhibitions, shop and cafe.
8. Royal Albert Hall, London
One of London’s most notable and iconic attractions, the Royal Albert Hall has hosted some of the world’s most famous musicians, sports stars and politicians since it opened in 1871. The Royal Albert Hall design was based on a Roman amphitheatre, with stacked balconies that bring visitors close to the action. With a capacity of around 6,000, the number of visitors that have entered the venue over the years runs to many millions.
Chester Zoo, Chester
The beloved Chester Zoo has been entertaining and teaching the North West for almost 100 years. In recent years it has seen over 2 million visitors flock to the zoo annually, not surprising considering the 130 acres of land is bursting with tens of thousands of animals and even more plants. The zoo is now officially one of the most Instagrammed attractions in the UK, with 333,873 posts on the social platform.
10. Giant’s Causeway, Northern Ireland
The Giant’s Causeway comprises around 40,000 thousand interlocking basalt columns, descending into the Atlantic Ocean. The hexagonal-shaped columns are the aftermath of an ancient volcanic fissure eruption and date back almost 60 million years. To truly immerse yourself into the Giants Causeway experience, head into the visitors centre where you can discover the story of this UNESCO World Heritage site.
The data and findings in this post were made by the research team at SlotsUp. All photos have been credited to their original sources respectively.